There were good levels of engagement with the principles of sustainability and CE in SMEsĀ 

SME owner-managers appreciate that because of their close relationships with customers they can make an important contribution to the dissemination of knowledge about CE and sustainability to consumers and wider society

CE practices are regarded as good for business in that they promote efficient use and reuse of resources

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    1. The costs savings of CE practices are advantageous
    1. CE practices are reported to be well-received by customers